Enhance your BMW with the Freude am Fahren (Joy Of Driving) Vintage Decal Pak, a precise 3-piece set measuring 2.75" wide by 4" high. This set includes one all-white and one color decal crafted for outside window application, plus an additional all-white decal designed for inside window use. Made from 3 mil premium clear gloss flexible calendered PVC film with UV-cured inks, these decals are built for durability and vibrant appearance, suitable for both interior and exterior surfaces. Perfect for enthusiasts seeking authentic style paired with professional-grade materials. Free shipping to the continental USA!
 
The phrase “Freude am Fahren” itself entered official BMW advertising in 1965, after market research confirmed that consumers still associated BMW with those sporty prewar models rather than the more comfort-oriented cars that followed in the 1950s. The brand took the hint and leaned into performance and driving dynamics — and the slogan came with it.
In 1972, BMW made it the single, standardized company slogan used across all markets worldwide. It was also used on the livery of BMW Motorsport racing cars in the 70s which made it even more relevant.